Google makes several strong arguments but not all are equally persuasive.
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Pinterest & Snapchat: 12 tips to dial in your visual ads
With the holiday shopping season in full swing, contributor Brad O’Brien offers tips to make the most of your advertising on Pinterest and Snapchat.
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Are you optimizing your off-site content?
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When…
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7 Steps to Documenting Your Content Marketing Strategy
There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it. That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out […]
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[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
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5 ways to use personalized video in your next marketing campaign
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.
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7 Google Analytics reports that demystify your B2B audience
Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.
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It’s not too late to maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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Does your marketing suffer from memory loss when customers switch devices?
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.
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Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
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How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
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Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
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Learn How to Turn Your B2B Content Marketing Into A Profit Center
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in […]
The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog – TopRank®.
Connect audience insight to your SEO strategy
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
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There’s a silent killer in your sales pipeline. Do you know how to stop it?
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
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Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.
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