The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]

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What can a teenager possibly learn from selling tickets to a public beach? A lot, says this week’s special podcast guest, Alicia Tillman. That’s where she had her first job as a 15-year-old, and it provided lessons that have helped Tillman grow to become the CMO of SAP Ariba, the B2B software and information technology giant.

Tillman — whom we first profiled in early 2016 — is the subject of our latest “Path to CMO” interview, which features some of the top marketers from the world’s biggest brands. We learn about the steps they took to reach the C-suite, the important mentors who’ve helped shaped their careers and the lessons they’ve learned along the way.

This week’s show runs 35 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Previous ‘Path to CMO’ Episodes

The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]

[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite

[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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