The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]

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Taco Bell has become one of the most creative and respected big brands around. The company has run several unique and clever marketing campaigns and ideas in recent years — several of whichwe’vecoveredbefore.

Marisa Thalberg took over as Taco Bell’s CMO a little more than a year ago and has continued to keep the fast food giant front of mind when it comes to inventive marketing ideas — such as a new wedding chapel that’s opening at the company’s flagship Las Vegas restaurant.

But that’s only part of why we wanted to visit with her in this week’s episode of our Marketing Land Live podcast. In our third installment of the “Path to CMO” series, Marketing Land’s Amy Gesenhues asks Thalberg about her career in and out of marketing, about the people and jobs that have influenced her, and how she got to the C-suite at Taco Bell.

This week’s show runs 29 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Previous ‘Path to CMO’ Episodes

[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite

[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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