Taco Bell has become one of the most creative and respected big brands around. The company has run several unique and clever marketing campaigns and ideas in recent years — several of whichwe’vecoveredbefore.
Marisa Thalberg took over as Taco Bell’s CMO a little more than a year ago and has continued to keep the fast food giant front of mind when it comes to inventive marketing ideas — such as a new wedding chapel that’s opening at the company’s flagship Las Vegas restaurant.
But that’s only part of why we wanted to visit with her in this week’s episode of our Marketing Land Live podcast. In our third installment of the “Path to CMO” series, Marketing Land’s Amy Gesenhues asks Thalberg about her career in and out of marketing, about the people and jobs that have influenced her, and how she got to the C-suite at Taco Bell.
This week’s show runs 29 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
Previous ‘Path to CMO’ Episodes
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.
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