The Secret to Making Facebook Ads Work for Your Business

Posted by
Spread the love

June 12, 2018 4 min read
Opinions expressed by Entrepreneur contributors are their own.

Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds.

So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel is ideal for companies looking to quickly influence the right demographic for your business.

As the author of the Amazon bestsellerHow To Turn Your Digital Footprint Into Leads, I have worked with hundreds of business owners. What I have learned is they all have one common struggle: the lack of consistency in generating quality leads.

Related: How to Make Money With Facebook Ads

For those also facing that challenge, here are the steps to quickly make Facebook ads work for your business:

Do your research.

You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual data to prove their assumptions. Don’t do that. Rather, by researching your customers’ market desires, along with their fears and concerns, you can craft copy in a way that will generate responses from each ad you run.

To find out pain points, look at competitors’ reviews on Google, Amazon and Yelp, study forums for your niche and of course, simply ask people.

This is the most important step when you are building your customer avatar.

Get creative.

People are going to miss your ad if the creative is boring. It needs to stand out and make Facebook visitors stop and take action.When setting up an ad and choosing the style, I found single images work better than carousel. I like to place some color around the border, such as red, orange or yellow to catch the attention of a user. For video ads, it is important to have some sort of action (no one likes someone just talking on screen).

Keep in mind, whatever type of ad you create, the creative style needs to be uniform – from marketing copy to the website to your emails.

It is all about the headline.

You basically have less than three seconds to engage someone and make them decide to read the rest of your copy. To do so, you need a powerful headline. It should be addressing your ideal customer and calling out their largest pain point. Use the law of polarity to repel everyone who isn’t part of your target market and attract those who will resonate with the message and want to know more about what you are offering. One of my favorite ways to make an impact in a headline is to pose a question the majority of your target customer will answer the same way.

Related: How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

Have enticing ad copy.

While there are plenty of great ad copy books out there — Hypnotic Writing, Tested Advertising Methods, Breakthrough Copywriting – my favorite is the PSO System by Gallant Dill. He breaks ad copy down to these three points: pain, solution and offer. Understand what the pain point is, entice with a solution and include an offer.

Also, it is important to keep in mind that in today’s age, mobile traffic has eclipsed desktop traffic. So, you need to keep your ad copy concise (and images, too!). To make sure your ad looks just as good on mobile as it does on desktop, use the ad preview tool in Facebook.

The irresistible offer needs to be there.

As mentioned above, your ad should have an offer, one that is so enticing the customer can’t pass it up. Here are a few examples:

  • Offer a discount
  • Give a bonus or premium
  • Bundle goods together
  • Reverse the risk (e.g. 100 percent money-back guarantee)
  • Add a sense of urgency

Keep it simple.

When we are looking at our Facebook feed, we don’t want jargon, complicated words or long-winded explanations. The best ads are written at a fourth-grade level – meaning people don’t have to think when reading it.

Related: How to Repurpose Your Marketing Video for a Facebook Video Ad

One of the best ways to test how easy it is to read your copy is to put it in the Hemingway Editor app, which tells you the grade level the content is at.

By utilizing these steps, you can craft an amazing ad that will convert, generate leads and create sales.


172 comments

  1. It is one of the automobile sector’s most commonly used global set of standards used in quality management systems, ISO/TS 16949. It is rapidly evolving with the release of a brand new global industry set of rules brought to us by the International Automotive Task Force (IATF). This latest version was designed with a never before seen level of trade responses and direct engagement from AIAG members representing America.

  2. Fantastic items from you, man. I’ve consider your stuff prior to and you’re just too magnificent. I really like what you’ve received here, certainly like what you are saying and the best way through which you assert it. You are making it entertaining and you still care for to keep it sensible. I can not wait to read far more from you. This is really a great site.

  3. 來自瑞士的Teosyal®透明質酸,是由世界第三大以透明質酸為基礎的TEOXANE藥廠研發。Teosyal ®Redensity II® 是專門為眼部肌膚而設計的透明質酸。屬於半鏈結透明質酸的Redensity II® ,輕微吸濕力可減少水腫。 半鏈結透明質酸的柔軟度較高,於注射之後不會產主粒狀問題。可撫平中度皺紋,主要用於淚溝、額紋、手部填充、木偶紋、豐唇、耳珠、太陽穴、人中、面頰填充、虎紋

  4. Good website here! Additionally your web-site tons way up extremely fast! Just what variety will you be the use of? May i get your affiliate marketing website link on your own number? I wish this web . aplikasi berita saham terbarupage jam-packed as speedy seeing that the one you have lol

  5. poker online adalah salah satu tipe judi uang asli yang paling banyak disukai. Banyak aturan yang dapat kita lakukan agar mendapatkan uang yang cukup banyak dari dominoqq. pokerqq juga memberikan sebuah kenyamanan ketika kita memainkannya. Ada hal yang perlu kita amati ketika melakukan web poker.

  6. You’ve worked hard this week. Now it’s time to let your hair down and have a little fun. You can do just that at http://www.camgirl.pw There’s a whole lot of sexy cam girls there. You’ll be amazed by how many there are. Not only that, but these girls are super dirty. This is by far the hottest cam site on the internet. You’ll fully understand that the very second your eyeballs are laid upon these beauties.

  7. Are you searching for a little live cam fun? If so, then you definitely need to check out https://t.irtyc.com/3l5f0asadc?aff_id=29696&offer_id=3664&nopop=1 This is by far the hottest cam site ever. You’ll find plenty of horny girls who love to get down right dirty. This is the kind of dirty that will leave you smiling from ear to ear. Meet girls online who are even more horny than you are. That’s what this is all about. Check it out now and prepare to have an amazing time.

  8. You’re looking to get laid. All you want to do is fuck right this very second. You can do just that at this dating site. You won’t be looking through hundreds of profiles of prudes. These are the kind of girls that you can get your dick wet into. Don’t jerk off to porn. Instead, visit https://t.hrtye.com/lw2c5cw328?aff_id=29696&offer_id=5604&nopop=1 and get laid. Fuck that pretty princess you’ve always been dreaming about. You’ll bust your nut in no time flat after joining this site.

  9. What’s Happening i’m new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads. I am hoping to contribute & help other customers like its helped me. Great job.

  10. Ion Magnum 是一種最新的減脂儀器,可以快速燃燒掉你身體的脂肪 , 讓你不需要做大量的體育鍛煉 , 輕鬆方便的達到專業美體的效果。 效果: 通過將你體內的脂肪轉化成肌肉,輕鬆减掉你的體重和腰圍。25分鐘的理療比健身房幾個小時的運動效果還要好! 副作用/風險: 該設備已在美國食品藥品監督管理局注册,注册分類爲醫療器械I類,I類醫療器械就是指普通人使用安全性非常好且沒有任何風險的器械。 减脂過程: 减脂板會直接固定安放於你身體的目標减肥部位,通過特殊的信號,Ion Magnum會將該部位的脂肪燃燒轉化成肌肉。(注意:該設備與你在其他沙龍中瞭解的肌肉轉化設備是完全不同的。)療程: 要想取得而保持完美的效果,一個療程需要進行10次理療,每3-7天進行一次。維持理療可以每兩周進行一次。

  11. ORION是一部擁有三重長脈衝 755nm/1064nm/532nm的激光儀,提供專業和最新的技術,強調其穩定性和便利性的能力。另外,最佳的參數是基於各種臨床結果提供的。三長脈衝激光系統 -Long pulsed Nd:YAG (1064nm) -Long pulsed Alexandrite (755nm) -Long Pulsed KTP (532nm) 先進技術 – 氣冷卻系統(ACD) – 智能面板 – 三波長 – 高電源 應用 -Long pulsed Nd:YAG (1064nm)●脫毛●嫩膚●血管病變●腿部靜脈曲張●痤瘡●灰指甲●疣-Long pulsed Alexandrite (755nm)●脫毛●美白肌膚●色素性病變●黑頭●黃褐斑●疤-Long Pulsed KTP (532nm)●血管病變●酒渣鼻●色素性病變●太陽雀斑●美白肌膚●鮮紅斑痣●血管瘤

  12. Restylane乃一系列用於美顏的長效透明質酸產品。 Restylane療程能有效撫平皺紋、美化臉型輪廓及唇部,並可改善膚質及肌膚的彈性。Restylane透明質酸作用原理 Restylane透明質酸均以非動物來源的透明質酸作為原料,獨有的NASHA™專利技術研製而成。微量Restylane透明質酸凝膠到皮膚中,可以讓您的面部肌膚恢復豐盈飽滿。 Restylane透明質酸中的透明質酸與人體內的天然透明質酸十分相似,使用前無需進行皮膚測試,引起過敏反應的機率亦極低。

  13. new 3gp xxx vedeo download com,indian porn video in mp4, Sex.xxx.Video.Download.Mp4, free 3gp mp4
    porn videos, xxx mp4 com, desi sex 3gp, indian xxx 3gp mp4,
    3gp video download porn video 3gp Hindi, sex vedio clip free
    down load, xxx indian sex clip download, 3Gp.Xxx.Sex
    free.sex dawnload, indian 3gp porn, sexy video download, Tamil Mallu Aunty
    Fulll Se Katrina Salman Sex , Sunny leone new
    sex , xxx , 3gp , mp4 , school girl sex , kareena kapoor sex ,
    deepika sharukh sex, indian wife suhagraat , kamapisachi sex photos , virgin girl blood sex , fake sex photos , .3gp .mp4 .avi
    , livesex , desimms, sextgem , sex no.1 site , yahoo ccom , bkng , hollywood sex , animal
    sex videos , Girl raped sex videos , mumbai girl sex.
    Download Sex Videos, Indian xxx 3gp videos, Hot Sex, mp4 sex videos,
    Sex movie 3gp, Indian, Aunty, Bhabi, Mom son, School girl, teacher student,
    sister sex,bhabi sex,animal sex, young girl rape, indian lesbian anal tamil arab
    group sex blowjob scandal mms big boobs sex Mms
    SexIndian Porn scandal Sex Bhabi desi Sex Aunty Sex Rape Sex
    school mms Desi Chudai Sex dawnload indian fuk movie xxx videos dowload xxx free download xxx videos online big boobs sex.
    incest mom step son sex in 3gp , brother and sister , Stranger
    , telgu village danns ,small boy , japanese , desi young boy
    , wwe raw vidoes , Desi aunty boy , aunty boy , moovie
    , thief fuck big tits , Plumber with young girls , little boy old woman ,
    Young mmom and boy , Nerd , mom and boy with dress , tamil samantha , Japanese frustrated mother.

  14. PHP SEO: Search Engine Optimization
    php seo uzmanı olarak şirketimiz php seo hizmeti vermektedir günümüz ortamında site sahiplerinin php bilgisi nekadar iyi olsada php seo metotları arama motorlarında optimize edilmesi gereken hususlardan bir tanesi web siteniz nekadar iyi olsada arama motorlarına duyarlı olmasına özen gösterin. php seo uzmanlarımızdan destek alabilirsiniz.

  15. Bursa Metro Evden Eve Nakliyat
    Merhabalar. Yeni bir iş yerine veya yeni bir eve taşınmak her ne kadar sevindirici bir durum olsa da bazen eşya taşıma sırasında zorluklarla karşılaşmayın asansörlü nakliyat ve hasara karşı korkmalı paketleme hizmetlerimile siz müşterilerimizin hizmetindeyiz

  16. ORION是一部擁有三重長脈衝 755nm/1064nm/532nm的激光儀,提供專業和最新的技術,強調其穩定性和便利性的能力。另外,最佳的參數是基於各種臨床結果提供的。三長脈衝激光系統 -Long pulsed Nd:YAG (1064nm) -Long pulsed Alexandrite (755nm) -Long Pulsed KTP (532nm) 先進技術 – 氣冷卻系統(ACD) – 智能面板 – 三波長 – 高電源 應用 -Long pulsed Nd:YAG (1064nm)●脫毛●嫩膚●血管病變●腿部靜脈曲張●痤瘡●灰指甲●疣-Long pulsed Alexandrite (755nm)●脫毛●美白肌膚●色素性病變●黑頭●黃褐斑●疤-Long Pulsed KTP (532nm)●血管病變●酒渣鼻●色素性病變●太陽雀斑●美白肌膚●鮮紅斑痣●血管瘤

  17. 激光是單一波段的光能 , 在同一時間發射 , 光線能量較為集中 , 能深入皮膚打擊患處之異常色素或血管 , 溫和地刺激皮膚內的骨膠原更生, 新生的骨膠原令您的膚質光澤柔嫩 , 煥然一新 , 抗老效果顯著。有效治療色斑(雀斑 , 太陽斑 , 咖啡斑 , 太田痣 , 紋身) , 血管問題 (葡萄色斑 , 微絲血管擴張) , 膚色不均 , 皮膚鬆弛 , 毛孔粗大 治療後皮膚會出現短暫的紅腫 , 要注意防曬及遵照醫生指示護理皮膚

  18. Are you the kind of guy who loves to watch sexy girls get fucked in the ass? If so, then you need to check out this site https://t.frtyt.com/brwbcvyrr4?aff_id=29696&offer_id=5425&nopop=1 This is the one place where anal sex lovers can get their fix. You’ve never seen asses this tight fucked by cocks this big. Each asshole is super tight and it gets fucked by a huge cock. It’s impossible not to beat off while watching these beauties getting ass fucked.

  19. 「 生蛇 」( 醫學名稱是 『帶狀疱疹』Shingles ) 是由水痘病毒引起的疾病。水痘癒合後,病毒在神經細胞潛伏多年,日後隨時重新激活後導致的帶狀皮疹,就是「 生蛇 」。因此,凡感染過水痘的人,都有機會「 生蛇 」。病發時,身體某一部位會感到內疼或劇痛,通常是臉或背部及腰部的一側;這時由於病毒從脊髓處沿其中華一條神經擴散到身體以及去到連接的皮膚表面,形成紅疹及小水疱。帶狀疱疹疫苗Zostavax康栢苗 (蛇針)能助減低「 生蛇 」的機會,有效預防: 「 生蛇 」( 帶狀疱疹 ) 成效高達 70% 「 生蛇 」的後遺神經痛:即使紅疹痊癒,神經痛還可以持續數月或數年。年紀越大,持續有後遺 神經痛風險越高 「 生蛇 」引起的急性及長期痛症 不適用人士: 曾對疫苗成分包括明膠( Gelatin ) 及紐奧黴 ( Neomycin ) 有過敏性休克反應的人士 有原發及繼發性免疫系統問題的病患者,或正服用抑鬱免疫系統藥物(如高劑量膽固醇)的病人 患有肺結核,正發病及未經治療人士 孕婦

  20. 通過水光療程抑制黑色素細胞生長的成分注射到真皮層,減少黑色素形成,淡化黑斑色素沉澱,從而達到美白祛斑的效果 療程特色 :可配搭多元化產品來量身訂做不同療​​程計算機化規格,操作方便,容易控制可調節進針深度,精準注射於目標的肌膚層 每針的注射劑量相等,達到均勻注射 一次平均5點注射,可縮短療程時間 採用31號細針頭,幾乎看不到入針點 降低疼痛、瘀血、腫脹及不適感 使用靈活度高,可複合式搭配針劑,量身訂製療程

  21. Just when you think the work week can’t get any more boring. That’s when you discover http://www.camgirl.pw Now you can already begin to see that this week is going to be a whole lot better. There’s no need to be bored as can be while you work. Sneak in a little fun with one of these cam girls. They’ll put a smile on your face and a some lead in your pencil as well.

  22. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

  23. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  24. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  25. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.

  26. Nice post. I discover some thing tougher on different blogs everyday. Most commonly it is stimulating to see content from other writers and exercise a specific thing from their site. I’d prefer to use some while using content in my small blog whether you don’t mind. Natually I’ll offer you a link with your web weblog. Appreciate your sharing.
    Viralstyle http://ow.ly/jKbT30lgVvw

  27. Heya i am for your primary occasion the following koleksi youtube terbaru. I discovered this kind of panel and i also to find It genuinely helpful & the item forced me to be outside a lot. Hopefully to show something once more as well as aid people such as you served myself.

  28. andrew strutt is a bipolar rapist psychopath DOB 6/3/1975 has raped 2 girls at HOPE hacker conventions. andrew david strutt wife Sichan Li is in the United States illegally. andy strutt has an undiagnosed psychiatric disorder from a head injury. andy strutt has taken money from Lebanse Intelligence Officer and recently arrested hacker and owner of Krypton Security Khalil Sehnaoui. andrew david strutt accepted a hotel suite in Las Vegas in 2015, 2016, and 2017 in excess of $2,000 a night from Khalil Sehnaoui. r0d3nt wife is a former reporter and Chinese Communist Party reporter. r0d3nt wife has access to his secret material. sprint phone 321-917-5986 google voice 702-514-0650 works at leidos

  29. TOP !!! Schöne ruhige 1-Zimmer Wohnung / Küche / BAD / WC / SAT-TV / Internet / Waschmaschine Im Grünen gelegene, komfortable, am Ende einer Sackgasse, helle ruhige 1-Zimmerwohnung mit separatem, eigenem Eingang. TOP !!!Die Wohnung wurde im Mai 2018 komplett renoviert und Neu eingerichtet. TOP !!! Parkplatzmöglichkeiten gibt es auf der öffentlichen Straße und sind in der Regel immer vorhanden. TOP !!! Die Wohnung hat einen 40 Zoll Sat-TV, eine Waschmaschine, sowie Internet (Wlan) gegen eine kleine Gebühr. Ein Bügeleisen und Bügelbrett sind ebenfalls forhanden. In der Küche finden Sie neben einem Backofen mit Cerankochfeld, eine Geschirspülmaschine, einen Kühlschrank mit 4-Sterne Gefrierfach, eine Kaffeemaschine ,Wasserkocher sowie einen Toaster. Der Schoko- “laden“ Werksverkauf der Weltberühmten Marke Ritter Sport sowie das Ritter Museum und das Ritter Museums-Café erreichen sie nach ca. 450 Meter bzw. 6 Minuten zu Fuß. Für Naturliebhaber lädt der schöne Schönbuch-Wald direkt vor der Haustüre zu Spaziergängen oder Wanderungen ein. Waldenbuch liegt am Nördlichen Rand des Waldgebiets und gleichnamigen Naturparks Schönbuch ca. 17 km südlich von Stuttgart und hat ca. 8500 Einwohner. Nach Böblingen sind es ca.14 km, nach Tübingen ca. 19 km und zur Messe Stuttgart ca. 12 km. Idyllisch im Tal gelegen strahlt Waldenbuch heute mit seinen Fachwerkhäusern, Brunnen und Staffeln im historischen Altstadtkern einen ganz besonderen Charme aus. Sowohl die Stadtkirche St. Veit mit ihrem 36 Meter hohen Kirchturm als auch das wunderschöne Schloss begeistern die Gäste. 24h Check-In nach Absprache möglich Lebensmitteldiscounter wie Lidl, DM-Drogerie-Markt, Penny Markt und Getränkemarkt erreicht man zu Fuß in ca. 5 bis 20 Minuten. Durch die ruhige aber dennoch zentrale Lage der Wohnung ist man mit dem Auto in kurzer Zeit in Stuttgart, Tübingen, Esslingen, Böblingen der Outlet-Stadt Metzingen oder Sindelfingen.

  30. Beautiful quiet 1-room apartment / kitchen / bath / WC / SAT-TV / Internet / washing machine In the countryside, comfortable, at the end of a cul-de-sac, bright quiet 1-room apartment with separate, private entrance. The apartment was completely renovated in May 2018 and refurbished. Parking is available on the public road and are always available. The apartment has a 40 inch satellite TV, a washing machine, as well as internet (wi-fi) for a small fee. An iron and ironing board are also available. In the kitchen you will find an oven with ceramic hob, a dishwasher, a refrigerator with 4-star freezer, a coffee machine, kettle and a toaster. The chocolate “shop” factory outlet of the world-famous brand Ritter Sport as well as the Ritter Museum and the Ritter Museums-Café can be reached after about 450 meters or 6 minutes on foot. For nature lovers, the beautiful Schönbuch forest invites you right outside the front door to walks or hikes. Waldenbuch is located on the northern edge of the forest and the natural park Schönbuch about 17 km south of Stuttgart and has about 8500 inhabitants. It is about 14 km to Böblingen, 19 km to Tübingen and about 12 km to the Messe Stuttgart. Idyllically located in the valley, Waldenbuch today radiates a special charm with its half-timbered houses, fountains and seasons in the historic old town center. Both the town church of St. Veit with its 36 meter high church tower and the beautiful castle delight the guests. 24h check-in by arrangement possible Food discounters such as Lidl, DM drugstore market, penny market and beverage market can be reached on foot in about 5 to 20 minutes. Due to the quiet but central location of the apartment is by car in a short time in Stuttgart, Tübingen, Esslingen, Böblingen the outlet city Metzingen or Sindelfingen.

  31. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at http://www.camgirl.pw It’s wall to wall babes at this site. You’ll know that right away after your first visit.

  32. Wonderful blog! Do you have any tips for aspiring writers?

    I’m planning to start my own blog soon but I’m a
    little lost on everything. Would you propose starting with
    a free platform like WordPress or go for a paid option? There are so
    many options out there that I’m completely overwhelmed ..

    Any recommendations? Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *