The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans

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“Clash of Clans” blew away the competition on YouTube’s ad leaderboard last month. The video game’s “How do we get over there?” spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads.

Easily winning the No. 1 spot, “Clash of Clans” far outperformed brands like Heineken, Apple and Microsoft — all of which earned less than 7 million views.

At No. 2, Heineken earned 6.5 million views, and Apple’s iPhone 7 Plus spot ranked No. 3 with 4.2 million views. Disney helped Lego make its debut appearance on YouTube’s ad leaderboard with the “Moana as told by Lego” mini-movie ranking No. 9.

YouTube reports the combined 115.1 million views generated by May’s top advertisers accounted for 1.9-million hours of watch time on the site.

1. Clash of Clans: How Do We Get Over There? (87.7M Views)

2. Heineken: Worlds Apart | #OpenYourWorld (6.5M Views)

3. Apple: iPhone 7 Plus | Barbers (4.2M Views)

4. Microsoft: Introducing the new Surface Pro (3.1M Views)

5. Budweiser: This Bud’s for 2 | Derek Jeter Number Retirement (3.1M Views)

6. Champs Sports: The Moment Part 3 (3.1M Views)

7. Hyundai: Ned & Ariel (2.3M Views)

8. DJI: Introducing Spark (2M Views)

9. Lego: Disney’s Moana as told by Lego (1.8M Views)

10. Best Fiends: Boot Camp – A Best Fiends Animation (1.4M Views)

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


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