TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for syndication for product reviews and ratings.”
Customers frequently leave product reviews on brand sites, such as an assessment of a Casio camera by a recent buyer. Brands, such as Casio, want those reviews disseminated to retailers’ sites, such as Best Buy’s, where the Casio reviews are labeled to distinguish them from ones left by visitors to Best Buy.
Here, for example, is a review on Bose’s site, and then the same review syndicated — and labeled — on a retailer’s site:
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.