Twitter co-founder Biz Stone returning to company to help ‘guide culture’

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Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be helping to “guide the company culture”:

My top focus will be to guide the company culture, that energy, that feeling. This is where Jack, and Twitter’s inestimable CMO, Leslie Berland, feel I can have the most powerful impact. It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally so it’s also felt outside the company.

He says he isn’t replacing anyone (i.e., Jack Dorsey, current CEO).

From an investor and employee standpoint, this is likely a welcome development. Twitter has struggled to grow its engaged user base and has seen only incremental revenue growth the past few quarters.

It has been the subject of takeover speculation for the past six months or so. Salesforce, Google and others have been mentioned in various articles as potential buyers.

Twitter launched in 2006 and went public in 2013.


About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.


 

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