Two new reports: Many consumers afraid of, and confused by, artificial intelligence

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Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.

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What do consumers think about artificial intelligence (AI)?

That’s the central question asked by two separate, recently released studies. As it turns out, a similar picture emerges in “What Consumers Really Think About AI: A Global Study,” by Pegasystems, a provider of customer relationship management and business process management software, and in “The State of Artificial Intelligence, 2017: Public Perceptions of the Most Disruptive Technology,” by sales acceleration platform InsideSales.

In short: some consumers are fine with AI but many are nervous, even fearful. By and large, they don’t quite recognize how they’ve already used it. But businesses can help with the acceptance of AI-backed systems by applying some key strategies.

Pega, which queried 6,000 consumers in six countries, found that only slightly more than a third liked the idea of businesses employing AI to engage with them — even if it resulted in a better customer experience.

And an overwhelming 72 percent indicated some level of fear. In fact, a quarter are worried about artificially intelligent beings taking over our planet.

At the same time, according to Pega, the same percentage — 72 percent — also said they understand AI, yet only 41 percent actually knew that Amazon’s Alexa and Google Home intelligent assistants utilize AI.

InsideSales, which asked nearly 2,000 people in the US, found that 42 percent of consumers don’t trust AI, although nearly 55 percent say they have used it outside of work.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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