Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users.
But this week, the Portland, Oregon-based company is branching out and offering messaging to any platform. And those messages can generate actions as well as deliver information.
This omni-messaging is handled by a new service, called Open Channels. Using this service, a marketer employs the platform to compose the messaging, create a link, segment users, set up A/B testing, or set up and utilize a user profile.
Whereas before it sent messages to the mobile web, apps, message centers, mobile wallets, or locked screens, now it can send messaging to connected TVs, Internet of Things smart appliances, email, intelligent agents like Amazon’s Alexa, point-of-sale displays, chatbots, or any other platform.