In this latest video with CMO of Outdoorsy Jen Young, Entrepreneur Network partner Eric Siu takes things down a more perosnal route by examining what it takes to run a multimillion-dollar business. Young started in direct and digital marketing. Young talks about starting from the bottom and working her way up from there, including at many larger ad agencies.
She made the connection while working in advertising that each campaign needs to be distinct to get a customer’s attention. With unique copy and creative elements, a campaign could truly come together with the resources of an ad agency. Moreover, Young discovered the basis of a terrific campaign is consumer insights. If all the copy, visuals and messaging are derived from strong consumer insights, then you’ve got a strong campaign.
Finally, a habit that Young credits to her success involves setting up her day the night before; that way she never is left anticipating what will come next. This includes rising at 6:30 a.m. to get a head start on the day’s mundane tasks and to create room for more focus later in the day. Siu points out establishing good habits as part of their daily lives is something most successful entrepreneurs do.
To hear more out Outdoorsy’s CMO tackles her day-to-day schedule, click on the video.
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