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Oops.
Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo, when its domain apparently expired.
It might well have been followed by a collective “thank you” to one Travis Prebble, a senior applications engineer in State College, Pennsylvania.
The Twitter feeds of both parties tell the basics of this story arc.
Early Tuesday morning, Prebble tweeted the following:
@marketo Hey, did anybody notice Marketo failed to renew https://t.co/bvVAcjInc9? We have some sites down because the munchkin.js fails.
— Travis Prebble (@TravisPrebble) July 25, 2017
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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