Why e-commerce SEO is NOT a one-shot wonder

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Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

Please visit Marketing Land for the full article.

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A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization that shines brightly for a short while… before fading away to nothing.

As an e-commerce web shop deploying strategic SEO for your business growth, the last thing you want is to be known as a one-shot wonder. In fact, because SEO picks up steam gradually, but then becomes increasingly powerful and effective at drawing in new prospects and closing more sales, you should ensure that everything you do is sustainable and long-lived.

Unethical cut-and-run SEO providers try to lure in new clients with the promise of “quick and easy” top rankings on Google. They’ll encourage the use of tactics that work immediately to drive a quick burst of traffic, but have little if any lasting impact.

The key difference that sets apart winning e-commerce sites from their competitors is that they select a quality SEO service provider, and then allocate a budget to provide follow-up action after the initial job is done.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.


 

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