Why Marie Forleo Says This One Marketing Trick Is So Important

Posted by
Spread the love

Thanks to the success of the SELF Journal (our flagship planning, productivity and success tool), our company became one of the fastest growing businesses on Shopify. BestSelf.Co.’s rapid growth helped us win Shopify’s first Build a BIGGER Business Competitionand a prize that included a week of mentoring from our business heroes on Tony Robbins’ private island retreat.

Related: 5 Ways to Build Killer Relationships With Customers

Here’s what Marie Forleo, creator of MarieTV and founder of B-School, taught us about marketing while we were in Fiji.

Turn the spotlight outwards.

Image credit: Allen Brouwer and Cathryn Lavery


Forleo had a lot to share, but without question, our biggest takeaway was to tell more of our customers’ stories.

We’ve used storytelling in the past as a tool for our business. For example, we’ve shared case studies and we post examples of completed journal pages in our marketing and on social media. But, thanks to our one-on-one meeting with Forleo, we realized there’s a heap of potential we’ve not yet explored — especially because our business helps people write their own incredible stories!

All our products are enablers. Everything we create is designed to help people unlock their potential, achieve their goals and create a life they can be proud of. We’ve had people use their journal to lose weight, start a business, grow a business, write a book and run a marathon. Recently, one customer used his journal to save $20,000. As a result, our products lend themselves perfectly to storytelling.

This is important for business growth because as Forleo reminded us facts tell, but stories sell. Our buying decisions are emotionally charged. It’s why we’ll often buy when we can imagine ourselves in someone else’s success story. When you can picture yourself feeling those same feelings of accomplishment and success, you’ll often take the same action in an effort to get those results.

Related: 10 Reasons Why Good Customer Service Is Your Most Important Metric

As a thought process it goes something like this: If they’re like me and they can do it, then so can I?

So, if you want to persuade people to buy without being manipulative, stories can do a lot of the legwork for you. It’s why we’re going to follow Forleo’s advice and share more.

Overcome objections.

Forleo also explained how she uses customer stories to overcome common objections to her offers. For example, her signature online business building program, B-School, attracts a large percentage of women. This, by default, can make men believe it’s not for them. But, Forleo told us a story of a 70-year-old man who had bought B-School and got a lot of value from it. She explained that instead of her trying to convince men that B-School could work for them too, she just tells this story. It’s a powerful example through the eyes of a real customer that busts the objection.

The words of your customers in your marketing will always be more powerful than what you say yourself.

Related: 25 Tips for Earning Customer Loyalty

Build community.

A further benefit of storytelling is the way it builds community — something Forleo is exceptionally skilled at (and that we’re keen to model).

MarieTV hosts an audience from 195 countries and has just crossed 34 million views. Her fans connect with each other through the stories they share in the comments and often form friendships in real life. In fact, there have even been two recent weddings between people who met in her community.

Customer stories spark conversations and interactions among other customers. We see this all the time in our Facebook group, the BestSelf Alliance. Members share how they personalize their journal’s daily pages with drawings and color-coding as well as talking about their successes or asking for ideas when they’re struggling.

The supportive community that’s sprung up around our products is incredible. We feel very humbled and inspired to see how encouraging other journal users are of each other. Forleo helped us see that this community is also a hotbed of organic stories as well as a continuous opportunity to strengthen the relationships we have with our customers.

Related: Steal These 4 Proven Customer-Retention Strategies

As a result of our time in Fiji, we’re keen to strengthen the community we’ve already built. We plan to follow Forleo’s advice and use the Alliance as a platform to reach out. For example, we plan to have more conversations with people like the $20,000 saver. When you chat with your customers, you get incredible market insights as well as stories. So, even though interviewing individuals may not be scalable (because of the time it takes), if you can get a sense from one successful client, it speaks volumes.

We’ll also follow Forleo’s community-building lead by introducing monthly Q&A’s as well as other useful features to the Alliance. The more we can impact our customers and help them succeed, the more stories there will be to share.

Apply Forleo‘s advice to your business:

Forleo gave us a pile of examples that highlight the power of storytelling as a marketing tool. Not only can stories help to build a community (that becomes a source of more stories), but storytelling is also a proven technique that allows your audience to see how they can benefit from your product or service without you blatantly selling.

Related: Mark Cuban on Why You Should Never Listen to Your Customers

What’s more, in an age of social media, this more subtle approach can be highly effective. Stories don’t look “salesy.” Instead, they feel more natural in your customer’s timeline, which increases the chances that they’ll be viewed, shared and commented on.

Every business can tell stories. The question is which ones will you choose to share. Here are some tips:

1. Figure out a way to collect and identify your customer stories. For example, we use the Alliance as well as email feedback from customers.

2. Look at the results your products and services help customers to achieve. Are there themes that jump out? If so, these could be good stories to start with.

3. Explore different options for sharing your stories. This could include written posts, images, videos and audio. See which resonates with your audience.

Related Video: Why the Best Brands Are the Best Storytellers


162 comments

  1. I’ve been having issues with my Windows hosting. It has set me back quite a bit while making the next list. This is the current list that I have. I should add another list in less than a week. I’ll let you all know when the next list is ready. Thank you for your patience.

  2. 100有機潤唇膏 雙頭磨沙滋潤豐唇膏 滋潤豐唇蜜 亮彩保濕口紅 亮彩保濕唇蜜 持久亮麗雙頭唇彩 唇線筆 唇膏筆 抗炎作用原理:內環境平衡,增強陰道內免疫力 CO2可本質的改變組織特性,使粘膜組織新生 陰道上皮細胞功能增強,大量糖原在陰道桿菌作用下分解成乳酸,逐步恢復陰道正常的PH值 免疫力增強,降低私密處感染

  3. Howdy! This is kind of off topic but I need some guidance from an established blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any tips or suggestions? Appreciate it

  4. Antalya havaalanı transfer, alanında hizmet veren Antalya Transfer CLK Firması transfer servis araçlarıyla konforlu ve güvenli yolculuğu hesaplı fiyat politikasıyla beraber müşterilerine en iyi şekilde sunmaktadır.

    Araç filomuza kattığımız hem VIP hemde STANDART servis araçlarımızla misafirlerimizi Antalya havalimanından alarak istedikleriyle lokasyona transferlerinde hizmetinizdeyiz. Antalya havalimanı transferinde saat ve zaman önemli olduğu için misafirlerimiz asla beklemezler ve randevularına geç kalmazlar.
    Antalya Transfer CLK Firması olarak mutlu tatiller dileriz

  5. You’ve worked hard this week. Now it’s time to let your hair down and have a little fun. You can do just that at http://www.camgirl.pw There’s a whole lot of sexy cam girls there. You’ll be amazed by how many there are. Not only that, but these girls are super dirty. This is by far the hottest cam site on the internet. You’ll fully understand that the very second your eyeballs are laid upon these beauties.

  6. Greetings from Idaho! I’m bored to tears at work so I decided to browse your website on my iphone during lunch break. I enjoy the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, amazing blog!

  7. Are you searching for a little live cam fun? If so, then you definitely need to check out https://t.irtyc.com/3l5f0asadc?aff_id=29696&offer_id=3664&nopop=1 This is by far the hottest cam site ever. You’ll find plenty of horny girls who love to get down right dirty. This is the kind of dirty that will leave you smiling from ear to ear. Meet girls online who are even more horny than you are. That’s what this is all about. Check it out now and prepare to have an amazing time.

  8. You’re looking to get laid. All you want to do is fuck right this very second. You can do just that at this dating site. You won’t be looking through hundreds of profiles of prudes. These are the kind of girls that you can get your dick wet into. Don’t jerk off to porn. Instead, visit https://t.hrtye.com/lw2c5cw328?aff_id=29696&offer_id=5604&nopop=1 and get laid. Fuck that pretty princess you’ve always been dreaming about. You’ll bust your nut in no time flat after joining this site.

  9. ankara deha nakliyat firmansı. ankara evden eve nakliyat ev ofis taşımacılığı, şehiriçi şehirler arası nakliyat, eşya depolana hizmetlerini kusursuz olarak uzman kadromuzla 7/24 hizmetimizdeyiz ankara deha nakliyat firması…

  10. TULIP HIFU療程屬非侵入性及非手術的緊膚修身治療,獲歐盟CE、韓國KFDA、GMP、ISO9001、ISO13485等認證,安全可靠。 Tulip的DUAL HIFU精細技術,對面部和眼部治療特別有效;另外,TULIP FB有的13mm及7mm STAMP蓋印式治HIFU治療頭設計,眼、面以外部位,同時具「造身」效果。TULIP【DUAL HIFU高能量聚焦超聲波平台】【特點】- 非手術、非侵入性緊膚治療- 適用於任何膚色肌膚- 治療更精確、更安全- 備有7mm及13mm治療頭,可收緊腹部、臀部、手臂等鬆弛肌膚 【治療目的】- 緊緻肌膚- 提升輪廓- 減淡皺紋- 重塑輪廓線條- 嫩膚亮肌- 提升下垂眼部- 重塑身體線條 (用於7mm/13mm修身治療頭)- 重點減少脂肪細胞 (用於7mm/13mm修身治療頭)

  11. PHP SEO: Search Engine Optimization
    php seo uzmanı olarak şirketimiz php seo hizmeti vermektedir günümüz ortamında site sahiplerinin php bilgisi nekadar iyi olsada php seo metotları arama motorlarında optimize edilmesi gereken hususlardan bir tanesi web siteniz nekadar iyi olsada arama motorlarına duyarlı olmasına özen gösterin. php seo uzmanlarımızdan destek alabilirsiniz.

  12. I do agree with all the ideas you’ve presented in your post. They’re very convincing and will certainly work. Still, the posts are too short for beginners. Could you please extend them a bit from next time? Thanks for the post.

  13. Bursa Metro Evden Eve Nakliyat
    Merhabalar. Yeni bir iş yerine veya yeni bir eve taşınmak her ne kadar sevindirici bir durum olsa da bazen eşya taşıma sırasında zorluklarla karşılaşmayın asansörlü nakliyat ve hasara karşı korkmalı paketleme hizmetlerimile siz müşterilerimizin hizmetindeyiz

  14. Are you the kind of guy who loves to watch sexy girls get fucked in the ass? If so, then you need to check out this site https://t.frtyt.com/brwbcvyrr4?aff_id=29696&offer_id=5425&nopop=1 This is the one place where anal sex lovers can get their fix. You’ve never seen asses this tight fucked by cocks this big. Each asshole is super tight and it gets fucked by a huge cock. It’s impossible not to beat off while watching these beauties getting ass fucked.

  15. Hello i am kavin, its my first occasion to commenting anyplace,
    when i read this paragraph i thought i could also make comment
    due to this good paragraph.

  16. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

  17. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  18. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  19. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.

  20. Thank you for writing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great post!

  21. lhhkj uyvpu louboutin homme hhjzu video youtube indonesia euiyeh DSC03431 vfvueyz jordans femme cyxujmd cospz polo ralph lauren pas cher sopjdekl doudoune moncler homme gwdjcoij doudoune moncler jackets soldes wxpeuuvf

  22. Thanks for posting this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Twitter. Thanks again for a great article!

  23. Thanks for posting this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great post!

  24. r0d3nt is a rapist and mentally ill do not trust him. R0d3nt raped 2 girls at hacker conventions andrew david strutt wife Sichan Li is in the United States illegally. andy strutt has an undiagnosed psychiatric disorder from a head injury. r0d3nt has taken money from Lebanse Intelligence Officer and recently arrested hacker and owner of Krypton Security Khalil Sehnaoui. r0d3nt accepted a hotel suite in Las Vegas in 2015, 2016, and 2017 in excess of $2,000 a night from Khalil Sehnaoui. andrew strutt wife is a former reporter and Chinese Communist Party reporter. andrew strutt wife has access to his secret material. DOB 6/3/1975 sprint phone 321-917-5986 google voice 702-514-0650 works at leidos cyber

  25. Someone essentially lend a hand to make critically posts I’d state. This is the first time I frequented your web page and up to now? I surprised with the research you made to make this actual post extraordinary. Excellent task!

  26. Thank you for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great article!

  27. Do you have a spam issue on this blog; I also am a blogger, and I was wondering your situation; many of us have developed some nice procedures and we are looking to trade strategies with other folks, please shoot me an email if interested.

  28. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  29. “IВЎВ¦ll right away grab your rss as I can’t to find your e-mail subscription hyperlink or e-newsletter service. Do you’ve any? Kindly allow me recognize so that I could subscribe. Thanks.”

  30. Wonderful blog you have here but I was curious if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really love to be a part of community where I can get feedback from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Cheers!

  31. TOP !!! Beautiful quiet 1-room apartment / kitchen / bath / WC / SAT-TV / Internet / washing machine In the countryside, comfortable, at the end of a cul-de-sac, bright quiet 1-room apartment with separate, private entrance. TOP !!! The apartment was completely renovated in May 2018 and refurbished. TOP !!! Parking is available on the public road and are always available. TOP !!! The apartment has a 40 inch satellite TV, a washing machine, as well as internet (wi-fi) for a small fee. An iron and ironing board are also available. In the kitchen you will find an oven with ceramic hob, a dishwasher, a refrigerator with 4-star freezer, a coffee machine, kettle and a toaster. The chocolate “shop” factory outlet of the world-famous brand Ritter Sport as well as the Ritter Museum and the Ritter Museums-Café can be reached after about 450 meters or 6 minutes on foot. For nature lovers, the beautiful Schönbuch forest invites you right outside the front door to walks or hikes. Waldenbuch is located on the northern edge of the forest and the natural park Schönbuch about 17 km south of Stuttgart and has about 8500 inhabitants. It is about 14 km to Böblingen, 19 km to Tübingen and about 12 km to the Messe Stuttgart. Idyllically located in the valley, Waldenbuch today radiates a special charm with its half-timbered houses, fountains and seasons in the historic old town center. Both the town church of St. Veit with its 36 meter high church tower and the beautiful castle delight the guests. 24h check-in by arrangement possible Food discounters such as Lidl, DM drugstore market, penny market and beverage market can be reached on foot in about 5 to 20 minutes. Due to the quiet but central location of the apartment is by car in a short time in Stuttgart, Tübingen, Esslingen, Böblingen the outlet city Metzingen or Sindelfingen.

  32. Beautiful quiet 1-room apartment / kitchen / bath / WC / SAT-TV / Internet / washing machine In the countryside, comfortable, at the end of a cul-de-sac, bright quiet 1-room apartment with separate, private entrance. The apartment was completely renovated in May 2018 and refurbished. Parking is available on the public road and are always available. The apartment has a 40 inch satellite TV, a washing machine, as well as internet (wi-fi) for a small fee. An iron and ironing board are also available. In the kitchen you will find an oven with ceramic hob, a dishwasher, a refrigerator with 4-star freezer, a coffee machine, kettle and a toaster. The chocolate “shop” factory outlet of the world-famous brand Ritter Sport as well as the Ritter Museum and the Ritter Museums-Café can be reached after about 450 meters or 6 minutes on foot. For nature lovers, the beautiful Schönbuch forest invites you right outside the front door to walks or hikes. Waldenbuch is located on the northern edge of the forest and the natural park Schönbuch about 17 km south of Stuttgart and has about 8500 inhabitants. It is about 14 km to Böblingen, 19 km to Tübingen and about 12 km to the Messe Stuttgart. Idyllically located in the valley, Waldenbuch today radiates a special charm with its half-timbered houses, fountains and seasons in the historic old town center. Both the town church of St. Veit with its 36 meter high church tower and the beautiful castle delight the guests. 24h check-in by arrangement possible Food discounters such as Lidl, DM drugstore market, penny market and beverage market can be reached on foot in about 5 to 20 minutes. Due to the quiet but central location of the apartment is by car in a short time in Stuttgart, Tübingen, Esslingen, Böblingen the outlet city Metzingen or Sindelfingen.

  33. Cool info! Interesting article over this website. It is pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.| I could not refrain from commenting. I have spent 2 hours searching for such infos. I’ll also share it with a couple of friends interested in it. I’ve just bookmarked this website. Now with the job done, I will find some Russia 2018 Cams. Thanks!! Regards from Mundial 2018!

  34. You’re in some serious need of relaxation. That’s where a site like http://www.camgirl.pw comes in handy. You can do a whole lot of relaxing there. You’ll find plenty of fun girls to talk to. These are the hottest and most wild girls on the internet. Chat with them and have yourself a good time.

  35. “Excellent read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that Thank you for lunch!”

  36. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

Leave a Reply

Your email address will not be published. Required fields are marked *