Link-building is often an uncertain practice: You don’t know for sure that you’ll get any backlinks; and, if you do, you can’t guarantee they’ll be on the sites you want, with do-follow status, and the anchor text you prefer.
Luckily, there is one piece of the puzzle you can stop worrying about: anchor text.
Say Goodbye to Old Ways of Using Anchor Text
At one time, anchor text was one of the primary factors in determining how valuable a backlink was. Marketers wanted to gain links with anchor text that was an exact match for the target keyword of the page that was linked to.
For example, a software review company might create a page on its site listing the best CRM systems. The target keyword for the page would be “best CRM in the world.” The company would then try to gain links on other sites that point back to its page, and it would try to get backlinks to use the anchor text “best CRM in the world.”
That is a tedious, uncomfortable, and uncertain practice—and, thankfully, it’s a thing of the past.
Why You Shouldn’t Control Anchor Text
There are multiple reasons why you can—and should—stop trying to control anchor text when link-building.