Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop

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Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.

Please visit Marketing Land for the full article.

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Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc., an analytics platform that also includes a workflow solution for retailers, brands and restaurants.

“It made a tremendous amount of sense to be able to offer a better solution to our customers,” says Wiser’s president Andy Ballard, who notes many were using two different vendors to do what Wiser can now offer as a one-stop shop.

Ballard says it would have taken Quad Analytix many years to develop the technology that Mobee offered, and vice versa for Mobee.

“One of the reasons for bringing the two together is there were several examples of existing customers that have a need for both e-commerce work but also in-store efforts to gather that information and power better decisions,” says Ballard.

As it stands, Wiser clients have access to a number of data sets, from competitive benchmarks and market intelligence analytics to optimization analytics that offer insight into in-store “shelf health” metrics. With the additional workflow solutions that are part of Wiser, brands, retailers and restaurants can do things like automate pricing on the front end of their website based on the analytics they are pulling.

[Read the full article on MarTech Today.]


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


 

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