YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience.
The End Screens are thumbnail images that can be displayed during the last five to 20 seconds of a video, prompting viewers to watch another video, subscribe to a channel or visit a collaborator’s channel.
With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos.
Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.
YouTube says it tested the End Screens with a limited number of creators and used their feedback to fine-tune the new feature before giving access to everybody.
You can read more about the new End Screens on YouTube’s Creator Blog.