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Social Media App Marketing

Social Media App Marketing

are marketing a useful app for mechanics, write some posts with important automobile tips, or some of the latest innovations in the automotive industry. Getting your app out there means having a good social media strategy. Our social media app marketing tips are there to help – take a look.

1. If you Fail to Plan…

Arguably the most important of your social media app marketing campaign is planning. To give yourself some location in regards to your objectives, ask yourself these questions.

What Content am I trying to transmit to my Captive Audience?

Which Social Media Platform Would be most appropriate for this specific content?

Keep your social media audience and their preferences in mind when answering these questions. Without knowing exactly who your audience is and where they seem to gather, your app marketing efforts will be shots in the dark at best.

  

2. Create Value Based And User Generated Content

The first task you will have at hand is to begin producing high quality content that is both unique and valuable to the audience to which you are marketing. You will want captivating content if you hope to fully engage your captive audience. For example if you

After this, think of creating some useful video content that describe and promote the app you are trying to market. Videos should be quirky original and extensively promoted across the most popular social media channels including Twitter, Facebook and, obviously, YouTube.

3. Humanize Your Content With Social Media

The proper use of a social media campaign will gain a more positive response from users who prefer the natural humanistic approach over the hard-packing sales pitch from a marketing department. The passion the developer has for their app is the most important thing to transmit to your audience. Then, don’t forget to collect as much feedback as you can, this will encourage future improvements on your apps and lead to a greater customer satisfaction in the long run. Also, don’t ignore your social media users; engage their conversations and answer all their questions, this is how you keep their attention and increase your customer pool.

4. Reward Users For Downloading Your App

If you really want to see your app sales take off, offer rewards with purchase. There are many ways to inspire your audience to refer this app to friends, colleagues and other associates. This is not just imperative to gaining more customers, but your referral plans can be used to keep track of the users experience and all downloads being generated.

5. Google+

There are many advantages of using Google+ for marketing apps. One such advantage is the capacity to improve the position of your app in search results. Use the hashtags on Google just as you would on twitter. In other words, just type a hashtag (#) then input your one-word hashtag phrase. But, what makes the Google+ hashtag different from the others? The opportunity to auto-create hashtags.

Furthermore, you can optimize your SEO power with the proper inclusion of hashtags. Just be cautious, remember that the Googlebot doesn’t look kindly on keyword stuffing and hashtag filled content.

6. Twitter

Twitter is used by millions of people everyday across the world, and the vast majority of them will be accessing their accounts over mobile devices. These users can be targeted with mobile app marketing which can drive installs and engagements as well. Furthermore, Twitter allows you to connect with influencers by remarking their accounts into your tweets.

Last year a new feature was added to the social media platform that allows you to use your content marketing to increase the visibility of your options and increase your download rates as well.

7. Facebook

A million more users are on Facebook right now and this is perhaps the best sport to begin marketing your app. Setting up a Facebook fan page for your app will provide you with a strong online presence that will gain plenty of credibility, increase audience participation and gain feedback on your app.

Be sure your page includes lots of quality information about your app and why it is so essential to your audience. Include screen shots with a clear and inspiring call to action right in the page header and this will make you options far more visible to the online community.

8. Encourage Users To Share Your App Content

If you want your social media users to share the content you are providing for them, you need to make the effort to make the content that much more valuable, engaging and informative. Emphasize the key points that will be especially valuable to your audience and exactly how it can help them. Be sure you keep all your interactions friendly and conversational. Never neglect to spend time answering all comments and questions; show them you are there to serve.

9. Instagram

If you would like to get your app seen and possibly downloaded by many thousands more, you will want to make sure you are fully working Instagram too. Considering how your business and app can make a splash in this profitable global community, will proffer you plenty more opportunities to expand user awareness. Spend time talking about the people who will benefit most from your app as well as posting lots of vibrant images and videos that exemplify these advantages. Adding friends via Vibbi can help get interest too.

10. Images Truly Are Worth A Thousand Words

One picture or image can tell so much more than the most descriptive text. Capturing the true nature of your app in a picture form can express so much that can’t be conveyed in text content. Emphasize your “Download App” calls to action by juxtaposing them with vibrant pictures of user interfacing with the advantages of the app.  Another great way to boost your marketing efforts would be to post a count down to your app’s release date  in stores. Post facts and features of your app with each day down.

 

 

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