It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle.
Continue reading
Category: News
Why You Don’t Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Continue reading
This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America
How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States.
Continue reading
Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp
Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more.
Continue reading
5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed Trump tweets, here’s a look at the over-the-top marketing pushes at SXSW 2019.
Continue reading
The 5-Step Plan for Turning Prospects into Customers
Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Continue reading
4 Social Media Strategies That Can Help Bring in 23 Percent More Profits
Everything you need to know about effectively and efficiently targeting your audience through social media.
Continue reading
How These Franchisees Became Franchisors
Whether they started a new brand or bought their parent company, these four entrepreneurs took the leap and became the big boss.
Continue reading
3 Great Ways to Invest Your Savings (If Your Business Hasn’t Yet Made You a Millionaire)
Here’s a money-making idea you perhaps haven’t thought of: Buy a house. But don’t live in it. Rent it.
Continue reading
Do Diversity and Inclusion Have to Be Overwhelming?
In a word: Nope. To become more inclusive (without overhauling your whole organization), start with these four steps.
Continue reading