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January 30, 2023 News

How Promotional Pricing Devalues Your Brand

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
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January 30, 2023 News

Don’t Waste Your Time on LinkedIn

Optimize your content and make every second count.
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January 29, 2023 News

Don’t Slash Your Marketing Budget to Shreds in a Recession — Use These 3 Cost-Cutting Measures Instead.

Some businesses won’t survive whether we have a recession or not. The calculated recession-planning maneuvers you make today can help your brand come out stronger even if your marketing budget undergoes a serious shave.
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January 29, 2023 News

How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

Choppy economic waters may push the nervous business owner to slash marketing budgets. Don’t jump the gun, though, because there are several more measured approaches one should take first.
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January 26, 2023 News

10 Must-Have Tools for Successful Media Outreach

Help boost your link-building and outreach efforts with these powerful tools.
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