Category: News
3 Keys to a Great Event That Epitomizes Your Brand
Craft killer experiences that build affection and loyalty in your customer base. You can do that no matter what your budget.
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Should Entrepreneurs Write a Book to Become More Influential?
Founders often think they need to write a book to propel their personal brand — but does it really make sense?
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5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Building Your Personal Brand Where You Work
To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
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Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What’s Next
With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
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Elon Musk Found Out That $90 Million Isn’t Too Much to Pay for Priceless Publicity
The SpaceX launch of the Tesla payload was a success, but the car company still has struggles to work through.
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5 Ways to Scale Your Business Using Landing Page Software
Your landing page is where potential customers either give up on your site or dive deeper. Leave nothing to chance.
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Super Bowl Ads 2018: What Worked and What Didn’t
Ads that were funny, focused on the product in question and were even a bit meta rose above the noise this year.
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How to Build Intimate Relationships With Your Customers With This Single Lead Nurturing Campaign
7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job
Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don’t yet know.
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