Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you’re already behind, it will be very hard to catch up.
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Category: News
How to Improve Your Google “Quality Score”
Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs.
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How to Choose the Best of the 3 Facebook Ad Campaign Objectives
Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
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Mobile Audiences Are Your Future
Follow these 7 steps to sharpen content for mobile users that they’ll actually read, engage with and share, boosting your brand’s word-of-mouth marketing.
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How Influencer Marketing Can Become a Powerful Weapon for Brands
Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey.
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Gene Hammett on ‘The Trap of Success,’ Overcoming Fears and Finding Significance
The speaker and author recently reflected on the ‘2 X 4’ day when life hit him over the head with the realization of the new direction he needed to go in.
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These Entrepreneurs Use the Power of Their Community to Grow and Give Back
Greg Rollett and Brandon Adams travel to La Crosse, Wis., a small river town, to see how entrepreneurs in this city have used the power of community to turn their ideas into thriving businesses.
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The 7 Worst Mistakes Companies Make When Laying Off Employees
From mass layoffs via conference calls to withholding vacation payouts and severance, these are the worst tactics I’ve seen.
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This Investor Looks for Products He Can’t Live Without
Jessica Abo sits down with the president of Summit Equity Investments to learn what you can do to prepare for your next pitch.
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Live at CES: Indiegogo CEO Predicts What’s Next for Crowdfunding
We caught up with Indiegogo CEO David Mandelbrot at CES this week to talk about changes in crowdfunding and what to expect next.
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