The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
Continue reading
Category: News
Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here’s Why.
The founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception sits down with Jessica Abo.
Continue reading
Small Businesses Have Fewer Resources Than Big Companies. Here’s How AI Can Fill the Gaps.
Explore how generative AI, in combination with people, can empower small business owners to accomplish more in less time — and with fewer resources.
Continue reading
What Google Employees Can Teach Us About Memes and Employee Burnout
From boosting morale to detecting burnout, companies are discovering the surprising benefits of incorporating memes into internal communications.
Continue reading
How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience
When it comes to “brand experience,” harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here’s how.
Continue reading
Tired of Customers Abandoning Their Online Shopping Carts? Here are 7 Foolproof Strategies to Improve the Checkout Experience
Here are seven tips to improve ecommerce checkout impact, including making costs and fees clear upfront, offering multiple payment options, making the online checkout button easy to find, and ensuring the user has a secure checkout experience.
Continue reading
The Founder of This Snack Brand Totally Messed Its Name Up. Here’s How He Fixed It.
Turns out, most of us don’t want to be reminded that we’re eating a chip made out of a bird.
Continue reading
How to Make Your Higher Education Institution More Appealing to Prospective Students
College enrollment has been declining since 2010. Here are a few strategies to attract more prospective students to your institution.
Continue reading
The 4 Marketing Strategies Your Shopify Store Needs to Drive Traffic
A successful Shopify store is built on a solid marketing strategy. Read on if you want to discover the secrets of Shopify marketing.
Continue reading
How This Newsletter Writer Got More Than 300,000 Subscribers, and Now Makes “Significantly More” Than He Did At His Day Job
Lenny Rachitsky of Lenny’s Newsletter shares his multiple phases of growth.
Continue reading
5 Proven Tips to Better Understand Your Audience and Drive Sales
You can’t sell to your ideal buyer if you don’t know the first thing about them.
Continue reading
These 7 Founders Share The Best Investment They Made Before They Launched
From coaches to trademarks, seven founders share the steps they took before they started their business.
Continue reading
4 Marketing Trends You Should Implement This Year to Drive Growth and Improve Sales
2023 is the year for SMBs to optimize their marketing automation, starting with implementing these four trends.
Continue reading
8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates
From growing your email list to boosting engagement, these simple tricks will take your email marketing up a notch.
Continue reading
Why Medical Practices Must Embrace Digital Marketing to Bring in More Patients
From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here’s how.
Continue reading
ChatGPT vs. Radical Authenticity in Personal Branding
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here’s why.
Continue reading
5 Tactical Tips to Grow Your Brand and Create a Successful Marketing Structure
Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure.
Continue reading