You need to deal with people as they are.
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4 Branding Lessons From Nike’s Colin Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
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5 Tips to Boost Your Ecommerce Sales on Cyber Monday
Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works.
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7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective.
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How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.
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Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
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The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why.
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This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Fiverr is rolling out a program called Learn.
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