Internet Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.

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Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.

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Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.

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Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

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Advertisers can build audience lists and create ads targeted to segments of past site visitors.

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Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

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