MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]

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Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing its user base, but that growth has slowed down. It’s facing increased pressure from Instagram, which seems to make a regular habit of launching “new” features that mimic Snapchat.

In this week’s episode of Marketing Land Live, Tim Peterson interviews one marketing exec who, despite those concerns, says Snapchat has “tremendous promise” for advertisers. Noah Mallin, head of social at the global advertising agency MEC, says Snapchat is just starting to put its ad products together in a holistic way. He says the company has “last-mover advantage” and can learn from what’s worked for Facebook and Twitter. Mallin also suggests that, in the long run, we may end up comparing Snapchat not to those social networks, but instead to a company like Netflix.

This week’s show runs a little more than 46 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Techmeme: SNAP IPO roundup

Noah Mallin: LinkedIn and Twitter

Thanks for listening! Join us again next week for another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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