Pinterest launches Propel, a hands-on support program for new advertisers

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Pinterest has seen a massive influx of tens of thousands of advertisers leveraging the ad platform for exposure. A new program launched today will make it even easier to advertise, thanks to one-on-one support from Pinterest ad experts. The program, Pinterest Propel, helps to teach, train and build campaigns alongside advertisers.

In order to qualify for Pinterest Propel, an advertiser needs to be ready to spend $100/day on ads, and the program is only for US and Canadian participants. Those that sign up for the program will receive:

  • phone support and customized tips from Pinterest experts.
  • custom-built Pins that are ready to promote.
  • access to tips, best practices and Pinterest Guides.

Support from the Pinterest experts will help advertisers learn how to create a successful campaign, build customers, analyze Pinterest traffic and track sales and online conversions. While the program isn’t about building new campaigns from scratch for you, it may in fact be more valuable, as it will be teaching and training novice advertisers on the Pinterest platform. The program is for 30 days and is completely free of charge.

The most appealing part of the process for advertisers may be the fact that they’ll have Pinterest’s Pin Factory building custom-made Pins for them. The creative will be completed by Pinterest and delivered in ready-to-promote fashion. According to Pinterest, companies that have utilized the program have seen 3x the clicks so far and a 38 percent decrease in their cost per click.

For more information, see the official blog post and the Pinterest Propel site.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.


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