If you’re one of the 400,000 or so merchants on Shopify, you now have a free virtual employee.
The e-commerce platform is announcing this week that Kit, its bot marketing assistant, is now available at no charge. Previously, Kit’s going rate had been $10/month.
In April of last year, the Ottawa-based Shopify bought privately-owned Kit CRM, which had been founded in 2013. Merchants can converse textually with Kit on Facebook Messenger, SMS or Telegram, with “yes” being all that is needed for Kit for act on any of its recommendations.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.