Here are three questions that are more effective tools to use in the interviewing process.
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Could This Robot Actually Be Your Marketing Writer?
A new artificial intelligence model called GPT-3 is spitting out content like nothing before.
Continue readingThe Cookie is Actually Crumbling in Advertising: Here’s What to Know in B2B vs. B2C
Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts.
Continue readingWhat ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
Continue reading4 Smart Ways to Write Dynamic Sales Copy (Without Actually Writing a Single Word)
Social proof and harnessing the power of deep research are powerful strategies that can bring you more sales, without any extra writing efforts.
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