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August 10, 2023 digital marketing

5 Ways Companies Can Create Content That’s Actually Helpful

You’ve heard that serviceable content is important to create, but rarely do you find guidance on how to actually do that.
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February 13, 2023 News

How to Create Video Ads That Actually Sell (and Why You Need Them in Your Marketing Strategy)

Video is essential for every consumer brand. Here’s how to create a compelling video for your brand and why it matters.
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January 5, 2023 News

5 Proven Customer Loyalty Programs That Pay Actually Off

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
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December 21, 2022 News

This Is Why the Holidays Are Actually the Best Time to Post on Social Media

The holiday season can be a slower time for business, but it’s actually a great opportunity for entrepreneurs to increase social traffic and optimize their content’s reach. Here’s why (and how to do it).
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December 5, 2022 News

5 Steps to Creating a Content Marketing Strategy That Actually Works

Here are five ways to create an ever-winning content marketing strategy for your business.
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October 30, 2022 News

Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics

There are a handful of popular and effective ways to stay in contact with customers, but it’s important to understand the limitations and how to utilize technology to your advantage.
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October 27, 2022 News

Forget Pride Month. Here’s When You Should Actually Be Marketing to LGBTQ Consumers.

Rising censorship efforts and pride month saturation are hurting the queer economy. How brands behave now can help win market share for years to come.
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July 27, 2022 News

Why Doing Your Own Digital Marketing is Actually Costing You Money, Not Saving It

We all want to get the highest ROI on our marketing efforts. And most of us have considered doing it on our own to save money. But is this short-term solution hurting your business’s long-term success?
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April 28, 2022 News

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

A multi-faceted marketing plan can be the difference between stagnation and growth for your company.
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April 18, 2022 News

This Often-Overlooked Strategy Is Actually an Advertising Breakthrough — and It’s Here to Stay

Better view-through rate, a unique ability to reach young and influential buyers and true precision are just a few of its advantages.
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March 29, 2022 News

How To Create A Lead Magnet People Actually Want To Download

When you finally align your lead magnet with the psychology of your readers, your audience will grow like wildfire.
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February 20, 2022 News

10 Small Business Marketing Strategies That Actually Work

Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies.
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January 10, 2022 News

Cardi B’s Dentist Told Everyone She Was a ‘Dentist to the Stars’… Until She Actually Became One.

Dr. Cartrise Ausin knows a thing or two about what it takes to land celebrity clients.
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December 11, 2021 News

A Marketing Agency Model That Actually Benefits the Client

Finding a marketing agency that actually drives results is harder than ever before.
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October 13, 2021 News

Does Jordan Belfort’s ‘Sell Me This Pen’ Sales Trick Actually Work?

Here are three questions that are more effective tools to use in the interviewing process.
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August 25, 2021 News

Could This Robot Actually Be Your Marketing Writer?

A new artificial intelligence model called GPT-3 is spitting out content like nothing before.
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August 13, 2021 News

The Cookie is Actually Crumbling in Advertising: Here’s What to Know in B2B vs. B2C

Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts.
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