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According to a Brand Finance report, only 21 brands have risen in value terms from last year.Continue reading
Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.Continue reading
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.Continue reading
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