Not everyone working in the SEO industry holds themselves to high ethical standards. So what can you do to detect and avoid scams?
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How to Avoid Bias in Your Marketing Reporting
If you want to make the most informed, objective decisions possible for your business, it’s important to have a strategy in place to avoid bias whenever possible.
Continue readingWhat is rainbow washing? (and how to avoid it in your company)
Every June many brands seem to paint rainbows in support of the LGBTQ + community and do not mention them again for the rest of the year.
Continue readingHow do you handle difficult clients? 8 tips to avoid frustrations
Customer service is paramount, but you can’t let it affect you on an emotional level either.
Continue readingHow To Avoid Rainbow-Washing In Your Pride Marketing Efforts
Rainbow logo: check. Here’s what else you should consider.
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