The Hollywood classic ‘A Few Good Men’ told the story of a Code Red situation in the military. However, going Code Red in PR is sometimes a necessity.
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Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.
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Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.
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Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.
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Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership.
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