In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer,…
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Tag: brands
How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook
Brands seek to break through online advertising clutter with data-driven, ‘out of the box’ consumer messaging strategies.
Continue reading6 Ways Brands Can Prepare For the Holiday Season Right Now
Holiday shopping is coming early this year, so brands must start preparing for the season now.
Continue readingHow Sustainable Brands Win Over the Discerning Conscious Consumer
As sustainability credentials become the norm, brands must develop the capabilities to grow through a differentiated sustainability identity, innovative production systems and new value-driven consumption models.
Continue reading A designer imagines what Netflix, Spotify, and other brands would have looked like in the 1980s
Thomas Ollivier designed these famous brands on the web as they would have been seen if they were retro objects.
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