Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.
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More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn’t One of Them.
Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.
Continue readingWhy Brands Should Direct User-Generated Content
With the rise of user-generated social media posts, here’s why brands should direct and have control over all of the content out there that’s associated with their name.
Continue readingDigital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
Continue reading‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands
From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.
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