You know all those Subaru commercials starring, um, dogs? There’s a good reason for that.
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Tag: brands
9 Ways Brands Can Explode Their Sales With YouTube
Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.
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When Brands Advocate Social Causes, Authenticity Is Key
Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its “The best men can be” ad.
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Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
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Young People Will Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
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How 2 Entrepreneurs Are Helping Brands Make Millions
Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money.
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Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward.
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Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
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