Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs
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5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers
Successful brands are engaging with their audiences on social media using video marketing and other digital marketing techniques.
Continue readingSeize These Big Opportunities for Smaller Brands to Make More Money
Smaller businesses/brands now have access to many of the best marketing communications minds to help them build and grow their brand.
Continue readingThe Growing Risks of Digital Advertising, and How Brands are Fighting Back
More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is.
Continue readingThese Are 10 Brands That Won’t Air Commercials During Super Bowl LV
Coca-Cola, Ford and Budweiser are among the big names sitting this year’s Big Game out or directing funds to a public information campaign urging Americans to get the coronavirus vaccine.
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