Company will collaborate with journalists on new products, tools and and training.
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Tag: build
How to use your buyer personas to build your 2017 marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.
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Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such […]
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So you want to build a #martech marketing stack?
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.
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MARKETING CLASS: Generating Email Leads + Build Your List with “Paid” Subscribers
Listen to the Episode Below Download iTunes Stitcher SoundCloud Preview above. To get the full version, click here Tim Bourquin, teaches the leadgen + list building strategy that’s “blown-off” by amateurs but the little-known, (not so) closely guarded secret of real online entrepreneurs. Tim Bourquin is a proven entrepreneur who’s sold several online businesses and the founder […]
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