It’s natural, we all do it — insert little placeholder words to buy time to finish forming a sentence — but media time is precious for increasing your company’s visibility. Train yourself to become a good interview.
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential.
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.