To make your influencer campaign successful, you need more than just a great idea.
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5 Key Things You Need Before Launching a PR Campaign
These elements will help your company successfully secure media coverage.
Continue reading5 Timeless Storytelling Strategies to Use in Your Next Marketing Campaign
Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer’s eyes and crafting a narrative that resonates with them.
Continue readingHow to Create an Effective Multilingual Email Marketing Campaign
Email is an effective communication channel that helps build trust and connections between companies and customers.
Continue readingHow to Launch an Online Marketing Campaign: What You Need to Know
Digital marketing is here to stay, with forecasters predicting the global industry will reach a value of $786.2 billion by 2026. That’s because this is the most powerful and cost-effective way to reach customers in the digital age. So, if you aren’t already on board with digital marketing, you’re missing out. Don’t let your lack […]
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The Beginner’s Guide to Creating a Successful B2B SEO Campaign
Here’s everything you need to know about creating and executing a successful B2B SEO campaign.
Continue reading7 Ways to Create a Digital Marketing Campaign on Car Shopping
The rise of digital marketing has transformed the way businesses reach and engage with customers, and the automotive industry is no exception. With car shopping increasingly moving online, dealerships and lenders must develop effective digital marketing campaigns to reach potential customers. We will discuss the seven ways to create a successful digital marketing campaign on […]
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7 Tips for Creating a Marketing Campaign to Appeal to Brides
As the woman’s wedding approaches, she thinks about the details that will make her special day perfect. It’s not just about the wedding dress and the venue, but what flowers will be used in bouquets, what colors will adorn tables, and of course – getting the bride to her groom on time. Every bride wants […]
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The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you’re on the right path to success.
Continue readingWant to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success
Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.
Continue readingHow a Throwaway Joke Became an Award-Winning Ad Campaign
In our ‘Creative Conversations in Advertising’ series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
Continue readingHow This Amazing Campaign Succeeded in Changing a Brand’s Perception and People’s Lives at the Same Time
In our series ‘Anatomy of an Ad,’ Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.
Continue readingHow to Start Your First Affiliate Marketing Campaign
A new brand, app or service needs a good affiliate marketing program to reach its goals. These five steps will help you find your target audience and even gain more customers.
Continue reading“Stop Z”, the Ukrainian marketing campaign to remove the letter Z from the world’s logos
Can you imagine what the Amazon logo would look like without a Z? A Ukrainian agency is asking big brands to stop using the font in their logos until the war is over.
Continue reading4 Red Flags of a Failing Campaign
Campaigns pay the bills, so you can’t afford to be flying red flags for too long.
Continue readingVideo Marketing KPIs That Are Crucial for Your Campaign
Because there are so many KPIs, it’d be counterproductive to keep track of each one.
Continue readingTake Your Video Campaign to the Next Level: A Starter Guide
From instructional cautionary tales to the essential ‘6 ‘E’s’, how to make your video-marketing efforts sing, and succeed.
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