Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
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Tag: change
What’s a blockchain? And how could it change marketing & advertising?
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.
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Why marketers’ approaches to sales shoppers must change
Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.
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How digital advertising will change with today’s political climate
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.
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How a 2010 Colorado law suddenly stands to change internet sales tax collection for good
The Supreme Court declined to hear arguments challenging a law that requires e-commerce retailers to report consumer sales to the state.
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Google agrees to change when it scans emails for ad targeting
Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes.
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