Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.Continue reading
The Demise of Third-Party Cookies: Retaining the Sweet Spot
Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?Continue reading
How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.Continue reading
In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.Continue reading
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