Eliza Esquivel, a marketing consultant, shares her insights on the future of account planning with Jessica Abo.
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Tag: create
Use These 5 Steps to Create a Marketing Plan
This five-step plan in will help you draw in and keep customers.
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Why the CMO — Not CEO — Should Create the Company Mission
Look to this member of your team to set the company’s direction.
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How to Create a User-Intent SEO Strategy
Are you ranking for informational, navigational or transactional content?
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To Create Truly Compelling Content Marketing, Make It a Team Activity
Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own.
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Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics — Maybe Even Your Brand Fanatics
People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
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Don’t Just Create Content and Then Sit Back. Promote It! Here’s How.
Social media, retargeting and participation in forums should all be part of your promotion plan.
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How to Create Upsells that Boost Your Sales
Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale.
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