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Tag: expands

July 10, 2017 Uncategorized

Facebook expands test to show News Feed-like ads in Messenger globally

The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.

Please visit Marketing Land for the full article.

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April 25, 2017 Uncategorized

Google expands AdSense hate speech policy, launches page-level ad removal capabilities

Among other changes, new policy specifically states that ‘dangerous or derogatory content’ cannot be monetized via AdSense.

Please visit Marketing Land for the full article.

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March 30, 2017 Uncategorized

Facebook expands branded content program, will mark posts as ‘paid’

Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.

Please visit Marketing Land for the full article.

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March 29, 2017 Uncategorized

Signal expands its identity solution beyond a brand’s own properties

Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.

Please visit Marketing Land for the full article.

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March 15, 2017 Uncategorized

Urban Airship expands app notification capabilities to mobile web and PC

Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.

Please visit Marketing Land for the full article.

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March 8, 2017 Uncategorized

Optimizely expands its experimentation platform to OTT TV

New product supports video experiments in any over-the-top TV app that uses tvOS or Android TV.

Please visit Marketing Land for the full article.

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