The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.
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Tag: expands
Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Among other changes, new policy specifically states that ‘dangerous or derogatory content’ cannot be monetized via AdSense.
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Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
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Signal expands its identity solution beyond a brand’s own properties
Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.
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Urban Airship expands app notification capabilities to mobile web and PC
Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.
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Optimizely expands its experimentation platform to OTT TV
New product supports video experiments in any over-the-top TV app that uses tvOS or Android TV.
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