Referrals are great, but then you still need to convert them into clients. Here are some pre-vetting and first-contact techniques to accomplish that.
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Gen Z Wants Starbucks, Not This 131-Year-Old Coffee Brand — But Its First Product Launch in Almost a Decade Could Change That
It was once the best-selling coffee brand in the U.S.
Continue readingWhy Customer Confidence Always Comes First
Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.
Continue reading3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don’t need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Continue reading5 Ways to Acquire Your First 100 Customers for a Fintech Product
Here are the five components of an efficient marketing strategy for Fintech startups.
Continue reading6 Questions to Create Your First Marketing Strategy
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here.
Continue reading8 Marketing Mistakes That Cost First-Time Entrepreneurs Thousands in Lost Sales
Customers these days are smarter than ever, and that means your slick sales pages and flashy social posts are coming under a new type of scrutiny. Beware these fatal marketing mistakes or watch your capital dwindle as your sales stagnate … or worse.
Continue readingA Community-First Approach Is Key to Successful Web3 Marketing. Here’s Why.
This article explores the differences between Web2 and Web3 marketing, what techniques work and what do not for NFT projects.
Continue readingHow to Start Your First Affiliate Marketing Campaign
A new brand, app or service needs a good affiliate marketing program to reach its goals. These five steps will help you find your target audience and even gain more customers.
Continue readingThe Secret Sauce of Brand-First Customer Experiences
How brands can turn customers into raving fans
Continue readingLaunching a New Brand? 6 Ways to Maximize Your Impact With First Impressions
Here are six ways to make your product launch or grand opening moment great, it’s critical to have a strategic “go to market” strategy mapped out well in advance of going live.
Continue readingAttention, entrepreneur! This is the first thing you should do before entering the market
Years of effort can end in nothing if a trademark is not registered in a timely manner. This is because a third party can do it for you and destroy everything that has been built.
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9 tips to get your first customers
Follow these simple strategies to attract a first customer base that will allow your business to survive.
Continue readingGetting to First Base Using the Marketing Ball Strategy
How to make a good first impression and attract prospective clients the right way.
Continue reading4 Expert Tips for Coming Up With a Strong Topic for Your First Book
Writing your debut book is hard work, but it doesn’t have to be such a heavy lift.
Continue reading5 Proven Tips for Effectively Marketing Your First Book
Writing a book is a great way to enhance your personal brand and create authority for your business ventures, but only if it reaches your target audience in the first place.
Continue readingShould You Start With PR or Marketing First?
With five startups under my belt, this is what I’ve found works best.
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