Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs
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Tag: guide
A First-Timer’s Guide to Turning AR Into ROI
The good news for your company is that AR is widely available to nearly anyone who wants to adapt it — using a tool which, would you believe, is on Facebook?
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An Insider’s Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check.
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The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here’s how.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
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Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
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Looking for a marketing automation platform? This guide takes the guesswork out.
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and…
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