Developing your brand identity is far more than just a logo.
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Creating a Brand Identity That Competes and Compels
A brand identity rooted in strategy helps businesses win customers and find their place among the competition.
Continue readingThe 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
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3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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Adbrain ups the ante on cross-device identity
By letting its machine learning define its own models, the firm says it is the first to determine such dimensions as which devices are shared.
Continue readingPlease visit Marketing Land for the full article.