learning - Online Marketing

April 26, 2017 Uncategorized

The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

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March 6, 2017 Uncategorized

Machine learning is marketing’s future

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might…

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February 22, 2017 Uncategorized

Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

Has machine learning created a new model for SEO ranking?

When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.

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February 13, 2017 Uncategorized

Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that.

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January 31, 2017 Uncategorized

Marketing Day: Machine learning, KFC goes to the Super Bowl & Pinterest search ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.

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January 22, 2017 Uncategorized

Amplero enlists machine learning to leverage influencer marketing

The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.

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December 15, 2016 Uncategorized

Marketing Day: Machine learning, Facebook’s latest metrics error & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

Please visit Marketing Land for the full article.