Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting. Read the full article at MarketingProfs
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Brand Video Benchmarks: Length and Engagement Trends
The average length of brand videos in 2018 dropped significantly–that’s the second year in a row–according to recent research from Vidyard. Read the full article at MarketingProfs
Continue readingAn Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Read the full article at MarketingProfs
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Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
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Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.
Continue readingPlease visit Marketing Land for the full article.