Content Marketing Archives - Digital Marketing

September 18, 2019 Content Marketing

Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, “Content Marketing Is the Future of B2B: Case Studies for Success,” and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read the full article at MarketingProfs

September 18, 2019 Content Marketing

The Value in Going Viral (And Five Steps to Improve Your Odds)

You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs

September 17, 2019 Content Marketing

Five Tips to Take Your Marketing Presentations From Good Enough to Great

Marketers are often the default creators of presentations for conferences, webinars, meetings–even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs

September 11, 2019 Content Marketing

Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. Read the full article at MarketingProfs

September 11, 2019 Content Marketing

Underrated But Effective Link-Building Tactics for SEO [Infographic]

Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs

September 10, 2019 Content Marketing

Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs

September 9, 2019 Content Marketing

Five Tips on How to Use Influencer Content in Paid Media [Infographic]

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs

September 3, 2019 Content Marketing

How Agile Can Help You Balance Content Quality and Quantity

By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here’s how Agile approaches can help you find the balance between quality and quantity. Read the full article at MarketingProfs