B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs
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How Employee Advocacy Can Improve Your Content Marketing Performance
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs
Continue readingNo Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days… Without Killing Yourself
No time to create new content? Never fear: It’s possible to take a single webinar and create nine additional pieces of content from it. Here’s how. Read the full article at MarketingProfs
Continue readingStorytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs
Continue readingOne Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
Often, our online content doesn’t engage readers because they don’t want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement–and on-page SEO? This articles explains what you need to know. Read the full article at MarketingProfs
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