B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
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How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs
Continue readingHow to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts. Read the full article at MarketingProfs
Continue readingThe User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
Continue readingEffective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs
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