You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. Read the full article at MarketingProfs
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Category: Content Marketing
Seven Social Media Content Trends for 2020 and Beyond [Infographic]
If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfs
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Five Content Marketing Myths Debunked
Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it’s a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are–if only we didn’t succumb to these … Read the full article at MarketingProfs
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The Top Content Marketing-Related Search Queries and Hashtags
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? Read the full article at MarketingProfs
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Four Human Writing Tips That Will Make Search Bots Smile
There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. Read the full article at MarketingProfs
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Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)
Here’s why having a single writer–or small, connected team (think agency)–can be ideal, and how you can mitigate the risk of your content machine’s crashing and burning if that resource leaves. Read the full article at MarketingProfs
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Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs
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B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Read the full article at MarketingProfs
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