Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs
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Category: Content Marketing
An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)
The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. “It” is your headline–the first thing that gets noticed. If people don’t read your headline, they don’t go on to read your content. Here’s how to easily write headlines that get read. Read the full article at MarketingProfs
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COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs
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Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]
Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it’s not only the most popular tactics that perform well. These lesser-used tactics are just … Read the full article at MarketingProfs
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The State of Webinars: Length, Engagement, and Feature Trends [Infographic]
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting. Read the full article at MarketingProfs
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Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs
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How to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
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Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage
We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they’re being pursued by a big, bone-crushing boulder. It doesn’t have to be that way. Read the full article at MarketingProfs
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