To capture leads via your content, you need to provide value and engage your audience. That’s where interactive content comes in–from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads. Read the full article at MarketingProfs
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Category: Content Marketing
Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs
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B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs
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Why You Shouldn’t Try to Control Anchor Text When Link-Building
Link-building is often an uncertain practice: You don’t know for sure that you’ll get any backlinks; if you do, you can’t guarantee they’ll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item. Read the full article at MarketingProfs
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The Top Challenges Facing Creative Teams That Develop Content
Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. Read the full article at MarketingProfs
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How to Create High-Converting Descriptions for Your Product Pages
You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even collected reviews from customers. So what’s still missing? Thoughtful product descriptions that convert. Read the full article at MarketingProfs
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Don’t Let Your CMS Migration Go South: SEO and Related Considerations
Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant. Read the full article at MarketingProfs
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Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]
Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics. Read the full article at MarketingProfs
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