Content Marketing Archives - Digital Marketing

December 1, 2020 Content Marketing

The State of Healthcare Content Marketing

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. Read the full article at MarketingProfs

December 1, 2020 Content Marketing

Why B2B Apps Need App Store Optimization Now More Than Ever

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it’s time to look into app store optimization (ASO) to maximize your potential customer base. Read the full article at MarketingProfs

November 24, 2020 Content Marketing

Are Host-Read Podcast Ads More Effective?

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

November 18, 2020 Content Marketing

Content + Data: The Pillars of a Successful Demand Gen Strategy

Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs

November 10, 2020 Content Marketing

So Much of What You Knew About Thought Leadership Has Changed

Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs