Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs
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15 Writing Lessons From Famous Authors [Infographic]
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more. Read the full article at MarketingProfs
Continue readingLanding Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. Read the full article at MarketingProfs
Continue readingFour Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. Read the full article at MarketingProfs
Continue readingBusiness Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs
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