A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
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Category: Content Marketing
Brand Video Benchmarks: Length and Engagement Trends
The average length of brand videos in 2018 dropped significantly–that’s the second year in a row–according to recent research from Vidyard. Read the full article at MarketingProfs
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How To Save Thousands Of Dollars On Copywriting
Copywriting meaning and how to save thousands of dollars on copywriting and how to get all of your sales letters,
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Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Read the full article at MarketingProfs
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10 Effective Tactics for Promoting Your Content
Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. Read the full article at MarketingProfs
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Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand
Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs
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How Much Does a Video Cost to Produce? [Infographic]
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer–because there are numerous considerations. This infographic breaks those down for you. Read the full article at MarketingProfs
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The Online Platforms With the Greatest Amount of Offensive Content [Infographic]
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs
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