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Category: Content Marketing

February 24, 2021 Content Marketing

Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]

Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read the full article at MarketingProfs
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February 17, 2021 Content Marketing

Nine Tips for Creating SEO-Friendly Content [Infographic]

How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Read the full article at MarketingProfs
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February 10, 2021 Content Marketing

Web Design Stats and Trends for 2021 [Infographic]

Did you know that users take 0.05 seconds, on average, to form an opinion about a website–and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs
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February 9, 2021 Content Marketing

Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021

As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
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February 8, 2021 Content Marketing

Content Marketing: The New Name for a Well-Established Discipline

The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs
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