Content Marketing Archives - Digital Marketing

November 13, 2019 Content Marketing

E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs

November 12, 2019 Content Marketing

How to Leverage Sales Teams for PR and Content Marketing

Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs

November 12, 2019 Content Marketing

Three Off-Site Tactics That Seriously Boost SEO Traffic

Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It’s really hard… What’s a marketer to do? Execute the following three highly effective stratagems. Read the full article at MarketingProfs

November 6, 2019 Content Marketing

The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs

November 5, 2019 Content Marketing

How to Win at Content Marketing to Generation Z

Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs

November 4, 2019 Content Marketing

How to Create the Right Amount of the Right Type of Content

There is such a thing as too much content. And if you’re creating marketing content for its own sake (i.e., without a clear business need), you’ve taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right … Read the full article at MarketingProfs

November 4, 2019 Content Marketing

SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs

October 30, 2019 Content Marketing

Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]

Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs