A business text message, believe it or not, has a 98-percent-open rate.Continue reading
This change will likely cause people to spend less time on Facebook, but make the time they do spend there ‘more valuable,’ according to CEO Mark Zuckerberg.Continue reading
Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.Continue reading
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