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Tag: safety

September 15, 2020 News

4 Ways Brands Can Be Activists for School Safety Right Now

As some U.S. schools return to in-person learning, this is how brands should support students and educators.
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October 30, 2018 News

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

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June 25, 2017 Uncategorized

Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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June 25, 2017 Uncategorized

Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

With brand safety in mind, YouTube steps up efforts to ‘fight online terror’

Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.

Please visit Marketing Land for the full article.

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