As some U.S. schools return to in-person learning, this is how brands should support students and educators.
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Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
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With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.
Continue readingPlease visit Marketing Land for the full article.