Putting all of your marketing eggs in the social media basket is a dangerous game.
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Tag: social
How to Navigate the Murky Waters of Taking a Stand on Social Issues
Use your clout as an entrepreneur to be the change agent you wish to see in the world.
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Are Social Networks Killing the Goose That Laid the Golden Egg?
Falling organic reach is driving influencers away from social platforms.
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Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
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3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
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This Is Why Email Marketing Still Outperforms Social Media
Patiently building your email list and perfecting how you use it remains your single best marketing channel.
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Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
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5 Psychological Reasons ‘Social Proof’ Beats Everything Else in Marketing
You’ve heard of ‘social proof’ before, right? If not, read up — your brand’s target audience craves it.
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