stop Archives - Digital Marketing

May 29, 2017 Uncategorized

Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.

Please visit Marketing Land for the full article.

May 23, 2017 Uncategorized

Stop oversimplifying everything!

The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

3 things you can do to stop (or at least slow) customer churn

Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.

Please visit Marketing Land for the full article.