Interview with Condado Tacos’ Chief Marketing Officer Sara Kear about how to use social media for business and being forced to pivot.
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Tag: strategic
Marwa Kaabour’s New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
Kaabour is the author of “Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch,” now available on Amazon.
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Eight (Non-Traditional) Strategic Accounting Secrets To Profitable Restaurants In 2023
As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability.
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Reversing Higher-Ed Enrollment Declines Starts with Strategic Communication and Demonstrating Return on Investment
To counteract current higher-ed enrollment declines, institutions must connect with their students through strategic communications to create a strong and consistent engagement experience that integrates with other facets of their lives while conveying the value of both academic and co-curricular experiences at their respective institutions.
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If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure
Once you’ve laid out and implemented your strategy, you’ll start to see major wins.
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3 Strategic Shifts that Will Help Your Business go from Six to Seven Figures a Year
Starting with a rethink of your client acquisition process, you can take a company to new heights in just 12 months.
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6 Strategic Ways to Prepare Your Small Business for the Festive Season
Winter is coming. Are you ready?
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5 Strategic Moves Startups Can Make to Build a Brand That Sticks
The strategic decisions that’ll put your company ahead of the curve years from now need to be made beginning day one.
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Rise of the strategic marketing operations leader: Part 1
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations.
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The rise of retention marketing as a strategic priority in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.
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Please visit Marketing Land for the full article.
Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.
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Please visit Marketing Land for the full article.
Chinese giant Alibaba makes strategic investment in “location as platform”
Investment in PlaceIQ could be a watershed moment for location intelligence.
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Please visit Marketing Land for the full article.
4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
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Please visit Marketing Land for the full article.