Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?
Continue readingTag: third
How Marketers Can Prepare for the Removal of Third-Party Cookies
The removal of third-party cookies will force marketers to revisit their advertising strategies.
Continue readingBobbi Brown and Gail Federici on Third Acts and the Beauty Industry’s ‘Night and Day’ Makeover: From Chocolate Frizz-Ease Bottles to Influencers ‘Breaking the Seal’
Federici’s John Frieda and Brown’s eponymous line helped define the beauty industry in the 1990s. Now, in their 60s and 70s, the beauty moguls have launched their latest entrepreneurial ventures, and have seen a whole lot along the way.
Continue reading3 Ways Entrepreneurs and Businesses Can Benefit From AI’s ‘Third Wave’
Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts.
Continue reading
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.
Continue readingPlease visit Marketing Land for the full article.