Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?Continue reading
The removal of third-party cookies will force marketers to revisit their advertising strategies.Continue reading
Federici’s John Frieda and Brown’s eponymous line helped define the beauty industry in the 1990s. Now, in their 60s and 70s, the beauty moguls have launched their latest entrepreneurial ventures, and have seen a whole lot along the way.Continue reading
Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts.Continue reading
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.Continue reading
Please visit Marketing Land for the full article.