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Tag: third

May 24, 2022 News

The Demise of Third-Party Cookies: Retaining the Sweet Spot

Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie’s advantages?
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May 9, 2022 News

How Marketers Can Prepare for the Removal of Third-Party Cookies

The removal of third-party cookies will force marketers to revisit their advertising strategies.
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May 16, 2021 News

Bobbi Brown and Gail Federici on Third Acts and the Beauty Industry’s ‘Night and Day’ Makeover: From Chocolate Frizz-Ease Bottles to Influencers ‘Breaking the Seal’

Federici’s John Frieda and Brown’s eponymous line helped define the beauty industry in the 1990s. Now, in their 60s and 70s, the beauty moguls have launched their latest entrepreneurial ventures, and have seen a whole lot along the way.
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October 15, 2018 News

3 Ways Entrepreneurs and Businesses Can Benefit From AI’s ‘Third Wave’

Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts.

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July 31, 2017 Uncategorized

UberMedia buys Cintric to blend first and third party data for ‘always-on’ location

CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.

Please visit Marketing Land for the full article.

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